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What’s most provocative about “Brandy Hellville & the Cult of Fast Fashion” (streaming on Max), and about the horror show it contends is behind the immensely popular cheap-clothing retailer Brandy Melville, isn’t necessarily its content. Other documentaries have tread similar ground with similar methods — the Netflix documentary “White Hot: The Rise & Fall of Abercrombie & Fitch,” for instance — which is to say that everything in “Brandy Hellville” has been reported before. Documentary participants allege that the company and its leaders, especially co-founder and owner Stephan Marsan, engaged in a host of terrible behaviors ranging from fat-shaming and exploitative practices to really awful racism and sexism. You can read about it all, of course; what the documentary provides is a host of eyewitnesses, including girls who worked in the store as teenagers and men who worked closely with the company to open new stores. Experts and activists also attest to the threat that fast fashion (that is, inexpensive, essentially disposable clothing sold at retailers like Zara, H&M, Shein and Forever 21) poses to global economies and the environment.
Persons: Brandy Hellville, Brandy Melville, isn’t, Abercrombie &, , Brandy Hellville ”, Stephan Marsan, Abercrombie Organizations: Netflix, Abercrombie, Abercrombie & Fitch Locations: Zara
In 2021, Brandy Melville employees described racism, Hitler memes, and exploitation to Insider. Thousands of former employees of controversial fast-fashion retailer Brandy Melville are receiving checks in the mail this holiday season. Alec, who worked at Brandy Melville from 2013 to 2014, received a settlement check for $162 in late December. Over the last year, Brandy Melville has opened a number of new locations, including its second store in Australia. "I'm surprised that Brandy Melville hasn't closed down or had more people boycott them," Emily said.
According to Brandy Melville employees, CEO Stephan Marsan wants his staffers to be young, thin, pretty, and white. But to secure their spot in the world of Brandy Melville, employees at all levels said they had to endure — and often enforce — Marsan's beliefs. Hollis Johnson/InsiderIn late September 2017, Stephenie Legros, who is Black, was nearing her first anniversary as a Brandy Melville employee. Brandy Melville USA/InstagramSeveral former employees mentioned the behavior of Longo, the brand's top executive alongside Marsan while Brandy Melville gained footing in the US. Brandy Melville USA/Instagram"Every year that goes by, the beauty standard is shifting a little bit," a Black woman who worked at Brandy Melville from 2016 to 2019 said.
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